Quiet Operators. Real Businesses.
We build and run a focused portfolio of small, profitable product and service companies. Sign up for field notes from the trenches.
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OUR COMPANIES HAVE BEEN FEATURED IN
What We’re Building
We’ve spent the last decade building brands from scratch. These days, we're focused on doing it with more clarity, intention, and craft. Still operating. Still learning.
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VINCERO
What you wear should mean something. Vincero crafts jewelry rooted in faith, family, and the moments that shape who you are.
TIDAL HIRE
Global hiring for brands & agencies who want to scale smarter.
BLUE HOUR BRANDS
A brand studio developing supplements, topicals, and daily wellness products for men who take the long view on health.
BLACK DOOR - FRACTIONAL COO
Operational strategy for 7 & 8-figure DTC brands. We help you get in the black and stay there.
Investments
We sometimes invest in brands we are fond of.
SUNDAY GOLF
We make products that help you enjoy your next round.
THE CALM COMPANY APPROACH
Three Operators, One Thesis
We’re Sean, Tim, and Aaron—the operators behind Casual Fridays. We’ve been building together for over a decade. Our thesis is simple: own simple businesses, keep healthy margins, and improve a little every week. The result is profitable, manageable companies that are meaningful to the people who use them.
7
COMPANIES FOUNDED
10
YEARS IN THE TRENCHES
$0
IN OUTSIDE CAPITAL
Field-Tested Playbooks
Behind-the-scenes tactics and decisions that move the P&L. Infrequent, high-signal.
A good business should pay you in profit and peace. We choose simple models with honest unit economics so the day-to-day is manageable and the work stays meaningful.
Do that long enough and “small” becomes life-changing.
Tim Nybo
CO-Founder