Quiet Operators. Real businesses.
We build and run a focused portfolio of small, profitable product and service companies. Sign up for field notes from the trenches.
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OUR COMPANIES HAVE BEEN FEATURED IN
What We’re Building
We’ve spent the last decade building brands from scratch. These days, we're focused on doing it with more clarity, intention, and craft. Still operating. Still learning.
TIDAL HIRE
Global hiring for brands & agencies who want to scale smarter.
LOST WEEKEND
Helping ecom brands optimize their businesses through processes & AI.
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VINCERO
Modern watches and meaningful jewelry built for life’s moments.
CAPTAIN BUCK
Unwind without alcohol. No buzz. No fog. Just calm clarity, powered by nature.
INVESTMENTS
We sometimes invest in brands we are fond of.
SUNDAY GOLF
We make products that help you enjoy your next round.
THE CALM COMPANY APPROACH
Three Operators, One Thesis
We’re Sean, Tim, and Aaron—the operators behind Casual Fridays. We’ve been building together for over a decade. Our thesis is simple: own simple businesses, keep healthy margins, and improve a little every week. The result is profitable, manageable companies that are meaningful to the people who use them.
7
COMPANIES FOUNDED
10
YEARS IN THE TRENCHES
$0
IN OUTSIDE CAPITAL
Field-Tested Playbooks
Behind-the-scenes tactics and decisions that move the P&L. Infrequent, high-signal.
A good business should pay you in profit and peace. We choose simple models with honest unit economics so the day-to-day is manageable and the work stays meaningful.
Do that long enough and “small” becomes life-changing.
Tim Nybo
CO-Founder